Crafting killer videos: hook ‘em, pace it and keep it snappy

September 13, 2024 | Elliott Klauer

Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.

Go for the bold: Creating the perfect campaign headline

January 22, 2024 | Caroline Schweitzer

Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | MindFire Team

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

5 keys to creating high quality content

September 18, 2023 | Kristin Stires

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!

Grill the Arsonist – Chloe R.

February 17, 2023 | MindFire Team

As a Brand Arsonist, Chloe knows smart marketing strategies build brand loyalty. Chloe shares the source of her inspiration in this edition of “Grill the Arsonist.”

The importance of a campaign refresh…and how we do it

October 14, 2021 | Amanda Bertolozzi

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.