Big
Thinking

The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]

For the 4th time since 2012, the gang of MindFire Arsonists has been recognized as one of the Fastest Growing Companies by the Corridor Business Journal. Out of the 25 companies that were honored at the event, MindFire was ranked 19th with a growth of 50.87 percent. In 2013, MindFire was ranked 25th, in 2012, it ranked […]

MindFire Communications had a smokin’ hot showing at the annual American Advertising Awards Gala by winning 15 awards, including the top honor of Best of Show, three Judge’s Choice Awards and two Best of Category Awards. “We are incredibly proud of this recognition, and we want to thank our clients for trusting us with their […]

A blog is an easy medium for business content marketing. You’re not blogging? We recommend you start fanning that flame and give your customers some sizzling content. Why? Well, here are several reasons: It establishes your business as an industry thought leader and expert. It drives consumers to your website. A major part of SEO […]

Why do we get hooked so easily by questions? We see headlines like, “What does your eye color say about you?” and instantly feel the need to click to learn more. The answer: Curiosity! Once piqued, it becomes a relentless force that must be satisfied. A natural instinct that stimulates and drives behavior and relationships. […]

Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant. Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

For the second time in two years, Inc.magazine has named MindFire Communications one of the fastest-growing privately-held companies in America.

Your brand isn’t what you say it is. It’s what your customers say it is. You need to hear the truth from them. It’s risky to assume that you know everything about your customers or that your intuition is spot on.

The idea of Twitter probably sounded far-fetched and a little insane when its founders pitched the website, but as of 2014 there are 271 million monthly active users. So, how can your business create a Twitter presence that is responsive, engaging and brand worthy? We‘ve got 7 tips for you.

Maintaining brand consistency is not easy. It doesn’t matter whether your company is a startup with just one employee or a corporate giant; you need a set of branding guidelines and rules to maintain a consistent identity.

The Radicati Group reports approximately 182.9 billion emails were sent worldwide each day in 2013. Yep, that’s billion with a “b.”