Big
Thinking
Are Super Bowl ads worth it?
What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?
Who do you love?
According to recent research, you probably love The Walt Disney Company, Yahoo!, Google and Sony.
The art of real-time marketing
Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.
Get emotional. It’s the logical thing to do.
It’s time to get emotional when it comes to building your brand.
Consumer trust in online advertising is growing
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
Sick of hyper-connected world? Your customer may be too!
As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.
Successful marketing starts with the customer
Too often marketers fall into the trap of simply doing the same thing they’ve always done.
Content marketing is the Great Equalizer
Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small businesses are enthusiastically embracing the benefits of content marketing.
You are invited to the content marketing party
You’ve probably heard content marketing is kind of a big deal. Everybody’s doing it. So, what exactly is it again?
Are you connecting your online and offline marketing?
All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.
Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?
As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.
The value of simplicity
Consumers want simpler brand experiences now more than ever before.