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When we have a spark, we like to nurture it into a full-fledged fire. It’s why we established the MindFire Light the Spark Scholarship program for high school seniors in Rock Island and Scott County who want to pursue a career in a creative field such as graphic design, copywriting, public relations, marketing and/or brand development.

When the COVID-19 pandemic changed our way of life last March, most of our Arsonists transitioned to working remotely. And while it was quite the change, we found ways to make it work. That’s why we’re sharing our burning tips for successfully working from home.

James has become a valuable asset to MindFire and our clients. He’s got the sweet-talking skills you need as a media buyer and the strategic thinking smarts to pull it all together. See if he can handle the hot seat.

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

There is no rulebook for when a global pandemic strikes. As billions of people are spending on average up to 20 percent more time on social media, marketers recognized the opportunity. When it comes to situations like COVID-19, how does your team react? We have a few recommendations to keep your team and your brand moving.

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

Caroline Schweitzer made her way to the Quad Cities to join the team as MindFire’s Creative Arsonist in 2017. She has been a vital asset for our clients – lighting fires with her creative spark and talent. Can she handle the hot seat like she handles creating smokin’ hot concepts?

It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.

With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.

For the past year, I’ve been working at MindFire and have had the joy of being called a Marketing Arsonist. While the job title (and matchbook business card) is sure to get some attention and positive reactions, it also raises a few questions.

As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.