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Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste

It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.

The readers of the Corridor Business Journal have voted MindFire Communications as the Best PR/Advertising Firm in the region.

MindFire Communications has been recognized as one of the Cedar Rapids/Iowa City Corridor's 20 Fastest Growing Companies by the Corridor Business Journal.

As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.

Chances are you've probably heard that Facebook recently underwent another Facelift. And while some of the previous modifying, updating and sculpting over at Facebook have gone undetected, this change has turned more than just a few heads.

MindFire Communications recently received its accreditation by the Better Business Bureau (BBB).

MindFire continued its Addy award hot streak at the American Advertising Federation Cedar Rapids - Iowa City ADDY Awards Gala last Friday, winning four awards, including Judge's Choice.

The room was ablaze at the Quad City Advertising Federation Addy Award ceremony recently as the team of MindFire Communications arsonists was awarded a total of 11 Addy awards.

Remember me? Its me, your brand. The two of us used to be very close. I was the only thing you would think about all day. You used to focus all your attention on me. And we'd talk all the time.

The Kent State Folk Festival created a small ripple in the advertising world late last year when it released its print campaign to promote the annual event. Ads featured headlines like, "Let your memory download the music for a change."

Facebook now has more than 500 million active users. Five hundred million! That's a 5, with eight zeros behind it. And that's not all. Of the 500 million active users, 50 percent log on to Facebook in any given day.