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5 Tips for successful key account mailings
One of the most challenging aspects of landing a new customer is getting their attention. Over the years of helping clients with this challenge, we've learned that one of the most effective ways to tackle this is to send an engaging key account mailing.
Get creative juices flowing for campaigns that will generate buzz
We live in a buzz culture, where the best kind of exposure often comes from word of mouth. Word of mouth is the type of publicity that will fire up your sales and ignite brand recognition.
Avoid the most common branding mistakes
A solid brand can be the difference between business success and failure - especially in this economy. A strong brand helps you stand out from your competitors, adds value to your product or services, and helps you connect with your consumers.
Has your brand adapted to the new marketing model?
The traditional marketing and branding model is changing. The standard model was a "one-to-many" proposition, where you try to get your message to as many people as possible.
MindFire Measurable Marketing Manifesto
Unless your marketing dollars grow on trees, a big part of your job as a marketing professional is about validating your budget to your superiors - especially in an economy such as this one.
5 tips for successfully marketing to women
Did you know that 85% of all purchases are made by women? That doesn't mean you need to create a separate brand or marketing campaign to reach women. What you need is a smarter marketing strategy.
Five marketing mistakes you can’t afford to make
As budgets tighten, some businesses are looking at ways to cut back on marketing. A better idea is to look at how to make your marketing work better. If you can find a more efficient approach, you may be able to trim your marketing budget.
Looking for ways to connect with your customers?
One of the most compelling aspects of marketing in the digital age is the ability to connect with your customers. Technology has made it possible to engage your audience and get them to interact with your brand in a very powerful way.
Getting it right
It's all about communicating the right message to the right person in the right place at the right time.
Inside out branding
Most companies have focused their attention on the most visible aspects of a brand: the logo and tagline, the carefully crafted advertising campaign, or the cool web site that was just launched. But, the brand is still about what's under the surface.