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The benefits of a brand style guide
Maintaining brand consistency is not easy. It doesn’t matter whether your company is a startup with just one employee or a corporate giant; you need a set of branding guidelines and rules to maintain a consistent identity.
Mobile email marketing: flirting with the tipping point
The Radicati Group reports approximately 182.9 billion emails were sent worldwide each day in 2013. Yep, that’s billion with a “b.”
What’s your one thing?
Your share of brand space in the customer’s mind gets boiled down to one thing. Seriously – just one.
Are you putting yourself in your customer’s shoes?
We've got some questions for you...
Are you following these content marketing best practices?
As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.
Are Super Bowl ads worth it?
What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?
Who do you love?
According to recent research, you probably love The Walt Disney Company, Yahoo!, Google and Sony.
The art of real-time marketing
Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.
7 attributes of a hot brand
Building a hot brand is hard work. As you work on fueling the right brand experience, firing up employee engagement and sparking consumer loyalty, it’s possible to lose your way in the smoke cloud.
Get emotional. It’s the logical thing to do.
It’s time to get emotional when it comes to building your brand.
Consumer trust in online advertising is growing
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
Sick of hyper-connected world? Your customer may be too!
As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.