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So you think you need a new website…
October 30, 2017 | Caroline Schweitzer
While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.
Grill the Arsonist: Kyle
August 8, 2017 | MindFire Team
It’s that time again! This month we’re delving deeper into the mind of Kyle Krier, Design Arsonist and Co-owner at MindFire to see what gets him fired up.
Grill the Arsonist: Jamie
July 13, 2017 | MindFire Team
This time we’ve got Jamie, our Interactive Arsonist, in the hot seat. Jamie began her career as a media planner, but quickly fell in love with the web development world...
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
Combine PR with social media for powerful results
June 15, 2017 | Inga Rundquist
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....
Should you be branding, marketing or advertising?
June 6, 2017 | MindFire Team
The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?
Are you being REAL with customers? The value of getting personal…
May 22, 2017 | MindFire Team
How well do your customers know you? Not just your brand but YOU … you as a person? How much do you share of your personal life, not only on social media, but in person? And are those messages consistent?
How to use Facebook to make your events a success
May 1, 2017 | Inga Rundquist
While the traditional methods of promoting events are still valid, social media has proven to be an incredibly powerful tool to fire up event attendance. The results are impressive considering the cost of advertising on social media, especially when compared to more traditional methods of advertising.
It’s a matter of trust
April 18, 2017 | MindFire Team
When a consumer buys a brand, it’s an act of trust. When you consistently deliver on your brand promise, you complete the circle of trust. It’s really that simple. If you don’t deliver on your promise, your customer won’t feel confident with your brand, and they won’t be a customer much longer.
How to carve out a solid position in the marketplace
April 10, 2017 | MindFire Team
Standing out in a crowded market can be quite a challenge. This is especially true in a parity market where everyone seems to offer and claim the same things. However, if you can identify and develop a strong brand identity, you’ll soon be on your way. You just have to keep in mind certain branding essentials…
Are your customers satisfied?
April 3, 2017 | MindFire Team
How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?
360° media: opening up possibility
March 20, 2017 | MindFire Team
As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.