Eight attributes of a hot brand

June 4, 2015 | Lynn Manternach, Ph.D.

The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]

Are you using curiosity to drive brand engagement?

November 12, 2014 | MindFire Team

Why do we get hooked so easily by questions? We see headlines like, “What does your eye color say about you?” and instantly feel the need to click to learn more. The answer: Curiosity! Once piqued, it becomes a relentless force that must be satisfied. A natural instinct that stimulates and drives behavior and relationships. […]

Is it time for the truth?

August 11, 2014 | Lynn Manternach, Ph.D.

Your brand isn’t what you say it is. It’s what your customers say it is. You need to hear the truth from them. It’s risky to assume that you know everything about your customers or that your intuition is spot on.

The benefits of a brand style guide

July 22, 2014 | Lynn Manternach, Ph.D.

Maintaining brand consistency is not easy. It doesn’t matter whether your company is a startup with just one employee or a corporate giant; you need a set of branding guidelines and rules to maintain a consistent identity.

What’s your one thing?

June 9, 2014 | Lynn Manternach, Ph.D.

Your share of brand space in the customer’s mind gets boiled down to one thing. Seriously – just one.

Are you putting yourself in your customer’s shoes?

April 25, 2014 | Inga Rundquist

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