Strong brands start from the inside
March 24, 2016 | MindFire Team
Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.
Remember – your audience thinks in a blink
February 8, 2016 | Inga Rundquist
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”
Make 2016 the year you push your marketing to the next level
January 4, 2016 | Inga Rundquist
Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.
Branding comes before marketing
December 29, 2015 | Lynn Manternach, Ph.D.
Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?
Make simplicity part of your brand
October 29, 2015 | Lynn Manternach, Ph.D.
It’s a complex world out there. We are inundated with thousands of branding messages every day. It can be overwhelming. As marketers, we’re trying to figure out how to cut through the chaos to get consumers to pay attention to what we want to say about our brand.
4 marketing and branding stories we think you should read…
August 6, 2015 | Inga Rundquist
From Cannes Lions to email marketing, it has been an intriguing month in the world of branding and marketing. Here are four stories that caught our attention: 1. Get inspired in Cannes This year marked the 62nd Cannes Lions International Festival of Creativity. The festival’s awards are billed as the “global benchmark for what good creative […]