Be more human

April 6, 2016 | Inga Rundquist

When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.

Strong brands start from the inside

March 24, 2016 | MindFire Team

Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.

Remember – your audience thinks in a blink

February 8, 2016 | Inga Rundquist

If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”

Make 2016 the year you push your marketing to the next level

January 4, 2016 | Inga Rundquist

Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.

Branding comes before marketing

December 29, 2015 | Lynn Manternach, Ph.D.

Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?

Make simplicity part of your brand

October 29, 2015 | Lynn Manternach, Ph.D.

It’s a complex world out there. We are inundated with thousands of branding messages every day. It can be overwhelming. As marketers, we’re trying to figure out how to cut through the chaos to get consumers to pay attention to what we want to say about our brand.