Minimize the risk of rebranding
October 3, 2016 | Lynn Manternach, Ph.D.
Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.
The best brands are simple: Revisited
September 19, 2016 | Lynn Manternach, Ph.D.
Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.
Leslie Jones and the story of NBC’s real-time marketing success
August 22, 2016 | Inga Rundquist
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
Measuring marketing success – three articles to get you started
August 8, 2016 | MindFire Team
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
5 exercises that will make you a marketing hotshot
June 6, 2016 | Inga Rundquist
Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?
Confirmation bias in branding – did this prove what you already knew?
April 18, 2016 | Inga Rundquist
"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.
