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Since joining MindFire in August 2019 as a Brand Arsonist, Erin McKenrick has proven to be a valuable asset to the team. See what Erin had to say for herself when we put her in the hot seat…

At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?

When the COVID-19 pandemic changed our way of life last March, most of our Arsonists transitioned to working remotely. And while it was quite the change, we found ways to make it work. That’s why we’re sharing our burning tips for successfully working from home.

From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note. 

James has become a valuable asset to MindFire and our clients. He’s got the sweet-talking skills you need as a media buyer and the strategic thinking smarts to pull it all together. See if he can handle the hot seat.

How do you lead when times are tough? We know 2020 served us a load of challenges, so here are a few things we practice through both the good times and the bad.

How do you accomplish your big picture goals while putting out the small fires that pop up every day?

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

As you start to think about your brand identity, how do you start to figure out what that may look like? Allow us to share some thought-starters.

We’re heating up the blog today by putting Marketing Arsonist Kristin Enright on the hot seat.

Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?