Big
Thinking
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Inside design: Putting a designer in the hot seat
Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!
Grill the Arsonist – Rachel B.
In this round of “Grill the Arsonist,” we’re putting Social Arsonist Rachel Bearinger in the hot seat. Rachel’s days are filled with managing online communities using our clients’ unique voices.
Get to know your audience
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
Should your brand be on TikTok?
TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join.
A day in the life of…a creative arsonist
For Caroline, days are full of writing, concepting, meeting and…more writing.
The cookie-less future and what it means for your business
Prompted by increased user privacy concerns, third-party cookies will be blocked by Google on its Chrome browser sometime in 2023. We dive into what this means for your organization's marketing efforts.
Why direct mail still works
With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?
Grill the Arsonist – Paul W.
Design Arsonist Paul Wanjoeh joined MindFire in February 2020 and quickly showed us his MAD design skills. Whether he’s working on print campaigns or website redesigns, Paul is extremely talented and knocks it out of the park every time. Get to know more about Paul!
Selecting media metrics that matter
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
Marketing during a global crisis
About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings.
Trade shows in a COVID world: What to do now?
How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?