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Thinking

The way consumers interact with media has created a paradigm shift for consumers. Now it's time for marketers to catch up. The economy has changed, the rules have changed, and consumer expectations have changed.

If you think about it, Cupid is a pretty powerful little fellow. He can aim his bow and arrow at just about anyone and make them fall deeply in love. Don't you wish you could harness that power in your marketing efforts?

We're feeling a little uninspired by the invariable New Year's resolutions that are popping up these days. Lose weight. Quit smoking. Drink less. Sounds familiar, doesn't it?

Like fruitcake and ugly sweaters, it's becoming a tradition for many companies to wrangle over whether their seasonal messaging should include "Merry Christmas" or "Happy Holidays."

In honor of Halloween, we've assembled some of the most spine-chilling, hair-raising, blood-curdling marketing tactics we've come across. Bottom line? This kind of marketing is scary. Scary, because of the damage this can do to a companies' brand.

What does your company's brand stand for? If that's a hard question for you to answer, then your company doesn't have a focused brand.

One of the most challenging aspects of landing a new customer is getting their attention. Over the years of helping clients with this challenge, we've learned that one of the most effective ways to tackle this is to send an engaging key account mailing.

A lot of people think branding is something for big companies. Something that requires a high-priced agency and a huge budget. Not so. Branding is not advertising. It's not a logo. It's strategy.

We live in a buzz culture, where the best kind of exposure often comes from word of mouth. Word of mouth is the type of publicity that will fire up your sales and ignite brand recognition.

When it comes to making decisions about which product or service to purchase, who do you trust? Newspaper articles? TV ads? Company web sites?

The shaky economy has prompted consumers to make some tough purchasing decisions. But when it comes to brands consumers are loyal to, those decisions are pretty straightforward.

A solid brand can be the difference between business success and failure - especially in this economy. A strong brand helps you stand out from your competitors, adds value to your product or services, and helps you connect with your consumers.