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9 useful tools to make content development easier
December 2, 2011 | Inga Rundquist
There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:
MindFire bottle designs win MicroLiquor Spirit awards
November 22, 2011 | Inga Rundquist
The searing hot bottle designs for Mississippi River Distilling Company have won yet another award by an industry organization.
Inform, inspire and motivate
November 7, 2011 | MindFire Team
Your employees are your primary brand communicators. Do you know what they are communicating?
Content marketing – the art of communicating without selling
October 21, 2011 | Inga Rundquist
Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.
RK Dixon and MindFire blaze new trail for non-profit contest
September 28, 2011 | MindFire Team
The 6th annual office technology makeover was a blazin' success. For the first time since the contest's inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.
Employee engagement is vital to a strong brand
September 20, 2011 | MindFire Team
If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.
Are you ready for real-time marketing?
August 30, 2011 | Inga Rundquist
Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste
Marketing has changed. Have you?
August 15, 2011 | MindFire Team
It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.
MindFire designs featured in book about labels and bottles of craft spirits industry
July 28, 2011 | Inga Rundquist
The steamin' hot Mississippi River Distilling Company bottle labels are heating up the pages of a brand new coffee table book called "Labels and Bottles of the Craft Spirit Industry."
6 tips to keep the agency/client flames burning
July 25, 2011 | Inga Rundquist
It's easy for a marketing director to fire an agency. It can be tempting to throw in the towel when you have your differences. But there are lessons to be learned and benefits to gain from successful long-term agency/client relationship.
As an advertiser, are daily deal sites like Groupon really worth it?
June 27, 2011 | Inga Rundquist
More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?
MindFire dispatches volunteer fire starters into communities
June 15, 2011 | Inga Rundquist
MindFire recently launched the MindFire Volunteer Department - a community outreach program that provides support for employees to donate time and effort to local non-profit organizations.