Getting it right

June 10, 2008 | Inga Rundquist

It's all about communicating the right message to the right person in the right place at the right time.

Inside out branding

May 5, 2008 | Inga Rundquist

Most companies have focused their attention on the most visible aspects of a brand: the logo and tagline, the carefully crafted advertising campaign, or the cool web site that was just launched. But, the brand is still about what's under the surface.

The brand bond

March 28, 2008 | Inga Rundquist

We all have relationships with brands. During branding workshops, I ask participants to name the brands they've encountered so far that day. Participants often mention some of the same brands: Starbucks, Crest, Apple, Dell, Toyota, BP, Google, and Pepsi.