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SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.

The Network: Young Professionals of the Quad-Cities will announce winner of the award at May 3rd event.

Have you heard of Hyundai's New Thinkers Index?

The big day is nearly here! After much anticipation, Facebook Timeline will automatically go live for all brand pages on March 30th ... gee, that's Friday!

If you're executing tactics and strategies willy-nilly and without setting clear goals, then you're doomed to fail. Here's why:

Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?

Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.

Ads Worth Spreading is designed to recognize and reward innovation, ingenuity and intelligence in advertising - the ads that people want to see, and share with their friends.

In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.

It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.

Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.

Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.