Big
Thinking

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.

One of the new mantras in marketing is "humanize the brand."

People trust - and often base their buying decisions - on the product/service reviews they read online.

MindFire work is featured in ABA Bank Marketing Magazine.

What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.

Providing great customer service is all about expectations - yours and theirs.

MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.

People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.

Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?

Internal communications can be a challenge for growing companies. When businesses reach a certain size, it's not uncommon to run into communication roadblocks.

The Network: Young Professionals of the Quad Cities recently awarded MindFire with their annual Best Place to Work award.

The paper's annual award recognizes the region's fastest growing companies.