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Too often marketers fall into the trap of simply doing the same thing they’ve always done.

Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small businesses are enthusiastically embracing the benefits of content marketing.

The smokin’ gang of Arsonists took home a total of 13 DAM Awards.

You’ve probably heard content marketing is kind of a big deal. Everybody’s doing it. So, what exactly is it again?

All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.

MindFire was awarded with the coveted Best of Show award at the annual American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala last month.

As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.

Is this the year you really get serious about building your brand?

Consumers want simpler brand experiences now more than ever before.

Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.

What's the difference between you and a rock star? It might be how you treat your customers.

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.