Branding 101: Cover your brand touchpoints

June 11, 2010 | Inga Rundquist

Take a minute and think about all the different ways your brand interacts with your customers, prospects, suppliers and employees. Then, ask yourself, "Am I in control of these interactions?"

The best brands are simple

May 17, 2010 | Lynn Manternach, Ph.D.

The best brands are simple. Simple to articulate. Simple to understand. Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their

Branding Trends for 2010

February 22, 2010 | Lynn Manternach, Ph.D.

The way consumers interact with media has created a paradigm shift for consumers. Now it's time for marketers to catch up. The economy has changed, the rules have changed, and consumer expectations have changed.

What does your brand stand for?

September 25, 2009 | Lynn Manternach, Ph.D.

What does your company's brand stand for? If that's a hard question for you to answer, then your company doesn't have a focused brand.

Big brands for small businesses

August 25, 2009 | Lynn Manternach, Ph.D.

A lot of people think branding is something for big companies. Something that requires a high-priced agency and a huge budget. Not so. Branding is not advertising. It's not a logo. It's strategy.

Your brand is what the consumer says it is

August 5, 2009 | Lynn Manternach, Ph.D.

When it comes to making decisions about which product or service to purchase, who do you trust? Newspaper articles? TV ads? Company web sites?