6 tips to keep the agency/client flames burning

July 25, 2011 | Inga Rundquist

It's easy for a marketing director to fire an agency. It can be tempting to throw in the towel when you have your differences. But there are lessons to be learned and benefits to gain from successful long-term agency/client relationship.

Know it. Be it. Say it.

March 29, 2011 | Lynn Manternach, Ph.D.

As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.

MindFire bottle designs heat up Lovely Package blog

March 28, 2011 | Inga Rundquist

A smokin' hot design project from MindFire Communications is heating up the pages of the Lovely Package design blog.

A love letter from your brand

February 8, 2011 | Inga Rundquist

Remember me? Its me, your brand. The two of us used to be very close. I was the only thing you would think about all day. You used to focus all your attention on me. And we'd talk all the time.

Is there an app for that?

October 8, 2010 | Inga Rundquist

Chances are the cell phone that's burning a hole in your pocket at this very moment is a smartphone. If that's the case, you're one of the growing number of people worldwide who own a Blackberry, iPhone, HTC or Droid.

Non-profit Branding

July 12, 2010 | Lynn Manternach, Ph.D.

A strong brand is important if you're selling products or services. It's even more important if you're selling a mission. Every non-profit has a brand. It's the emotional connection you have with your audience. It's your story and how you tell it.