What drives trust in your business?

June 15, 2012 | Inga Rundquist

Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?

Are you setting clear marketing goals?

March 27, 2012 | Inga Rundquist

If you're executing tactics and strategies willy-nilly and without setting clear goals, then you're doomed to fail. Here's why:

Does your brand have personality?

March 23, 2012 | Lynn Manternach, Ph.D.

Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?

TED announces 2012 “Ads Worth Spreading” winners

March 2, 2012 | Inga Rundquist

Ads Worth Spreading is designed to recognize and reward innovation, ingenuity and intelligence in advertising - the ads that people want to see, and share with their friends.

Employee engagement is vital to a strong brand

September 20, 2011 | Lynn Manternach, Ph.D.

If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.

Marketing has changed. Have you?

August 15, 2011 | Lynn Manternach, Ph.D.

It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.