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Thinking

Why do we get hooked so easily by questions? We see headlines like, “What does your eye color say about you?” and instantly feel the need to click to learn more. The answer: Curiosity! Once piqued, it becomes a relentless force that must be satisfied. A natural instinct that stimulates and drives behavior and relationships. […]

Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant. Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

For the second time in two years, Inc.magazine has named MindFire Communications one of the fastest-growing privately-held companies in America.

Your brand isn’t what you say it is. It’s what your customers say it is. You need to hear the truth from them. It’s risky to assume that you know everything about your customers or that your intuition is spot on.

The idea of Twitter probably sounded far-fetched and a little insane when its founders pitched the website, but as of 2014 there are 271 million monthly active users. So, how can your business create a Twitter presence that is responsive, engaging and brand worthy? We‘ve got 7 tips for you.

Maintaining brand consistency is not easy. It doesn’t matter whether your company is a startup with just one employee or a corporate giant; you need a set of branding guidelines and rules to maintain a consistent identity.

The Radicati Group reports approximately 182.9 billion emails were sent worldwide each day in 2013. Yep, that’s billion with a “b.”

Your share of brand space in the customer’s mind gets boiled down to one thing. Seriously – just one.

Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...

MindFire Communications named to CBJ list for third time in 4 years.

Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.