What’s your story?

October 22, 2012 | Lynn Manternach, Ph.D.

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.

How human is your brand?

October 9, 2012 | Lynn Manternach, Ph.D.

One of the new mantras in marketing is "humanize the brand."

Word of mouth marketing has a whole new taste

September 9, 2012 | Inga Rundquist

People trust - and often base their buying decisions - on the product/service reviews they read online.

Branding vs. marketing

August 13, 2012 | Lynn Manternach, Ph.D.

What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.

When it comes to service, perception is reality

July 17, 2012 | Lynn Manternach, Ph.D.

Providing great customer service is all about expectations - yours and theirs.

Keeping it simple

June 19, 2012 | Lynn Manternach, Ph.D.

People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.