Successful marketing starts with the customer

May 30, 2013 | Inga Rundquist

Too often marketers fall into the trap of simply doing the same thing they’ve always done.

Now is the time to focus on your brand

January 16, 2013 | Lynn Manternach, Ph.D.

Is this the year you really get serious about building your brand?

The value of simplicity

December 10, 2012 | Lynn Manternach, Ph.D.

Consumers want simpler brand experiences now more than ever before.

Are you looking at your brand through your customer’s eyes?

November 21, 2012 | Inga Rundquist

Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.

Do you think like a rock star?

November 13, 2012 | Lynn Manternach, Ph.D.

What's the difference between you and a rock star? It might be how you treat your customers.

What’s your story?

October 22, 2012 | Lynn Manternach, Ph.D.

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.