Are Super Bowl ads worth it?

January 27, 2014 | Inga Rundquist

What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?

Who do you love?

January 20, 2014 | Lynn Manternach, Ph.D.

According to recent research, you probably love The Walt Disney Company, Yahoo!, Google and Sony.

7 attributes of a hot brand

October 8, 2013 | Inga Rundquist

Building a hot brand is hard work. As you work on fueling the right brand experience, firing up employee engagement and sparking consumer loyalty, it’s possible to lose your way in the smoke cloud.

Get emotional. It’s the logical thing to do.

September 30, 2013 | Lynn Manternach, Ph.D.

It’s time to get emotional when it comes to building your brand.

Consumer trust in online advertising is growing

September 26, 2013 | Inga Rundquist

Here’s something that should add a little spring to your step: trust in online advertising is increasing.

Education + Marketing = Engagement

July 24, 2013 | Lynn Manternach, Ph.D.

Thanks to content marketing, we have the opportunity to light fires of brand loyalty with targeted educational information.