It’s a fierce marketplace out there for brands. With more and more competition in every sector, keeping your brand relevant is essential.
Whether your goal is to draw in new audiences or fend off brand fatigue among your most loyal customers, check out these 6 simple practices to stay relevant:
Conducting an audit to evaluate your brand’s strengths and weaknesses is a great place to get started. Taking stock of what’s working, and more importantly what’s not, will help you prioritize where you can have the biggest impact.
Example: Identify the blog and social media posts that are performing best and then determine if the messaging in those pieces is reflective of the position you want your brand to hold in the marketplace. If these things don’t align, then you know it’s time to refine messaging.
Is your message clear, concise and still effectively resonating with your audience - both new and old? Think about redefining your brand voice to ensure your customers feel more connected than ever. Just make sure you’re not deviating too far from your brands core foundation.
Example: Subtly add hints of modern tone to become relatable. If it makes sense for your brand, humor can draw attention – no one has mastered sarcasm that better than Wendy’s!
Shake it up (while still staying true to your brand guidelines, of course!). Modern photography and customer testimonial videos are easy ways to create an updated look and feel for your brand. Even the slightest addition of a brand texture or watermark can elevate a collateral asset.
Example: Schedule a photo shoot and use the images to update your Facebook cover photo or image on your website home page.
The sky’s the limit when it comes to social media, but consider going deeper to boost engagement with your targeted social campaigns.
Example: Create an online contest with appealing prizes and post photo dumps over singular images or graphics.
Do you have the same deals year after year? This becomes stale quickly. Similar to the retail industry, consider offering a greater discount for a shorter window of time.
Example: Think Black Friday, Amazon Prime Day or the Nordstrom Anniversary sale – with first access to your most loyal customers.
Going the extra mile for your customers fosters brand loyalty. This could be anything from new swag to exclusive events.
Example: Something as small as a branded sticker can be a fun freebie to share with your customers.
Even small tweaks can make a big difference in keeping your brand relevant and exciting for your customers. Ready for a brand refresh? Reach out and let the MindFire team help.
