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content marketing
How to make your content work harder for you
April 11, 2025 | Olivia Martinez
No matter what the content is, getting it “live” is just the beginning. What do you have to do to make content work harder for you, creating leads or driving engagement? This guide breaks down how to distribute your content with intention – so it reaches more people and furthers your brand.
Four essentials to building a strong brand - preview image
Four essentials for building a strong brand
March 28, 2025 | Olivia Martinez
Build a strong brand with a clear identity, authentic voice, consistent online presence, and a trusted reputation. Learn the key elements for success.
Building a cohesive brand identity with the power of design - preview image
Building a cohesive brand identity with the power of design
March 7, 2025 | Olivia Martinez
Create a cohesive brand identity with strategic design. Learn how visuals shape perception, build trust, and make your brand stand out.
Rebranding and reigniting the MindFire brand
February 14, 2025 | Caroline Schweitzer
Learn how we became our own client, trusting our process to rebrand our logo, identity, and strategy for a bold, fresh future while staying true to our roots.
Master your creative DNA for smarter, more impactful marketing - preview image
Master your creative DNA for smarter, more impactful marketing
February 3, 2025 | Olivia Martinez
Unlock your brand's potential by mastering your creative DNA! Discover your unique approach, balance vision with execution and harness creativity for growth.
Successful campaigns need strategic plans - preview image
Why successful campaigns need strategic plans
January 21, 2025 | Laura Anderson Shaw
Discover how strategic planning in branding aligns your goals, connects with your audience and ensures measurable success. Start creating your tailored strategy today.
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The power of tailoring content to resonate with your audience
January 6, 2025 | Olivia Martinez
Discover how to create impactful campaigns by meeting your audience where they are—social media, print, TV and more. Let’s refine your strategy together!
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Digital, SEO, content, social and design resources to up your game
December 3, 2024 | Olivia Martinez
Enhance your marketing skills with expert-recommended resources covering SEO, design, social, analytics and video production.
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How to find your brand’s differentiators
November 8, 2024 | Olivia Martinez
Learn how to discover and leverage your brand's unique traits to stand out in the market. Create a memorable identity with strategic brand differentiators.
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Why metrics matter in marketing
October 22, 2024 | Olivia Martinez
Learn why tracking metrics is key to smarter marketing. Discover how data-driven insights boost ROI, optimize campaigns and elevate your brand.
Campfire and constellation
The power of storytelling: How brand build connections
October 4, 2024 | MindFire Team
Discover the power of storytelling in branding. Learn how brands create emotional connections and drive customer loyalty through compelling narratives.
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Grill the Arsonist – Don F.
September 18, 2024 | MindFire Team
Don F. is sharing his insights that have shaped his approach to marketing and career in web development in the latest edition of Grill the Arsonist.