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THOUGHT SPARKS BLOG
Posts from 2010
The art of social media - think of it as a cocktail party for your business
November 12, 2010Facebook now has more than 500 million active users. Five hundred million! That's a 5, with eight zeros behind it. And that's not all. Of the 500 million active users, 50 percent log on to Facebook in any given day. [READ MORE]
Is there an app for that?
October 8, 2010Chances are the cell phone that's burning a hole in your pocket at this very moment is a smartphone. If that's the case, you're one of the growing number of people worldwide who own a Blackberry, iPhone, HTC or Droid. [READ MORE]
Why your company needs a social media policy
September 14, 2010Indulge us, if you will, with this little scenario: One morning you open your Outlook to find your inbox full of emails from friends, colleagues and clients who are shocked and outraged about a comment one of your employees made on an industry blog. [READ MORE]
The pros and cons of online advertising
August 9, 2010When banner ads were first introduced by Global Network Navigator in 1993, few people understood the impact this would have on the advertising industry. To sum things up - it was a preeeeetty big deal. Think wildfire on a desiccated prairie. [READ MORE]
Non-profit Branding
July 12, 2010A strong brand is important if you're selling products or services. It's even more important if you're selling a mission. Every non-profit has a brand. It's the emotional connection you have with your audience. It's your story and how you tell it. [READ MORE]
How does Google Caffeine impact your website?
June 29, 2010Have you heard of Google Caffeine? We're not talking about a brand new premium coffee product that will power super geeks for hours at a time. No, Google Caffeine is the new search index that was launched by Google at the beginning of June. [READ MORE]
Branding 101: Cover your brand touchpoints
June 11, 2010Take a minute and think about all the different ways your brand interacts with your customers, prospects, suppliers and employees. Then, ask yourself, "Am I in control of these interactions?" [READ MORE]
The best brands are simple
May 17, 2010The best brands are simple. Simple to articulate. Simple to understand. Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their [READ MORE]
Media buying tips for midterm elections
May 4, 2010You may not like what you're about to hear, but in just a few months our airwaves will once again be filled with countless political ads full of promises, finger pointing and baby holding. [READ MORE]
5 tips to put the Web to work for you
April 8, 2010In our digital world, online product reviews, forums, video demos, and instant price comparisons are only a click away. It's not surprising then, that very few of us are willing to fork over any cash before first conducting some online research. [READ MORE]
Should your business be on Facebook?
March 29, 2010A local small-business owner recently asked me, "Do I need to be on Facebook?" Well, it depends. Nearly one out of five small business owners are actively using social media in their business. [READ MORE]
Do you have the guts to listen to your customers?
March 8, 2010Here at MindFire, we're true believers in the power of research. Nothing helps you focus your marketing like research does. It takes the guesswork out of your decisions and provides you with the insights needed to fine-tune your message. [READ MORE]
Branding Trends for 2010
February 22, 2010The way consumers interact with media has created a paradigm shift for consumers. Now it's time for marketers to catch up. The economy has changed, the rules have changed, and consumer expectations have changed. [READ MORE]
Be Mine - Customer retention and Cupid
February 8, 2010If you think about it, Cupid is a pretty powerful little fellow. He can aim his bow and arrow at just about anyone and make them fall deeply in love. Don't you wish you could harness that power in your marketing efforts? [READ MORE]
10 Marketing Resolutions for 2010
January 1, 2010We're feeling a little uninspired by the invariable New Year's resolutions that are popping up these days. Lose weight. Quit smoking. Drink less. Sounds familiar, doesn't it? [READ MORE]
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