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To help Modern Woodmen of America consistently drive traffic to its Gatherings website, MindFire launched a monthly email newsletter program that highlighted key content from the party planning website.

The emails feature lots of images of timely and seasonal recipes, as well as links to recent blog posts from Gatherings Gal, the site's "spokesperson" who believes any good news is cause for celebration.

The email program has been an effective driver for website traffic. This doesn't only enhance customer loyalty to the site - it also increases brand awareness for Gatherings, and by extension, the Modern Woodmen brand.